What a deceptively simple-sounding question. I got an e-mail the other day from a friend asking me if I knew any good vets in her area for her new puppy. I responded with the name of a vet I knew in the area, a vet who practices good medicine and knows his stuff.
Had she not had me to ask, how would she choose? I doubt she’d pick up a Yellow Pages. Maybe Google the vets in the area, check out Yelp reviews, go from there? Look for a clinic with a Facebook account or website to check them out?
I’m actually surprised by how few vet clinics in our area have sharp looking websites. An old and dusty site, or no site at all, reflects old and dusty medicine, I would think, even if that weren’t the case. Facebook and Twitter accounts show a staff that is up to date on technology trends, and is open to embracing them as well as to interacting with the clients outside the office.
We know that once people get in the door, other factors come into play- attitudes of the doctor and staff, cost of services, quality of medicine- but none of that matters if you don’t cross the doorstep to begin with.
So how did you pick your veterinarian? Were you driving by and found yourself impressed by the facility? Word of mouth from a neighbor? Saw them on Facebook? Inquiring minds want to know.