After the fifth time someone forwarded me “The Shocking Truth Your Vet Is Hiding” type articles in the past week, I had to take a stop from my scheduled 12 Days of Clinics to address it. I debated on a few clickbait titles for this post:
alt: “Why Magazines are Getting Away With Murder”
alt: “The Shocking Truth These Publishers Are Hiding”
It doesn’t really matter what the title is or if it related to the content anyway, but I imagine you already know that. But let’s step back a moment, and go back for a breath to 2011.
The most singularly amazing experience of my life took place in a forest in Tanzania. I had waited my whole life to visit the chimpanzees of Mahale, an experience I had anticipated with baited breath. Good, gentle, kind chimps.
And this is what I actually learned: chimps can be asses. Petty, sneaky, grumpy asses. Most everyone kind of knew that, though, right? They’re allowed bad days just like everyone else.
But I learned something else, which was also an eye opener not only for me but for the rest of the people there, for researchers who have spent their whole careers in the M community (by convention these communities are all lettered). Chimps, under pressure, can be vindictive.
The events I witnessed in my time, a Machiavellian soap opera of alliance forming, led to the never before witnessed assassination of the alpha chimp by his own community, an event so unexpected and rare it was written up in multiple journals. Pimu was a jerk, no doubt about it. He ruled with an iron fist. But no one expected the other males in his own community to kill him.
I was there. I saw it. I saw the way the pot-stirring chimp, third in line from the top, systematically groomed all the other males in the group, waiting for just the right moment to take advantage of their fears and frustrations with Pimu. Then- triggered by some small infraction that in other circumstances would have passed without comment, he lit off the powderkeg that resulted in an alpha getting his head smashed in by a rock.
The instigator didn’t even have to get his hands dirty. He was the Petyr Baelish of Mahale, climbing the ladder of the chaos he sowed.
The argument can be made that we are hard-wired for a black and white view of the world, to see people as friend or foe, with us or against us. Once someone’s a foe, there is nothing valuable, worthy, or meaningful in anything they say or do, ever, marinating in their evil fortress of pain or whatever it is enemies do.
It takes work to suppress that natural inclination and try to genuinely understand the actual truth of things- that most people, even those on the other side of the fence, usually have good intentions and may actually have a point about some things. But you can’t start a conversation when the guns are firing.
There’s always one person who benefits when two factions are fighting, and it’s rarely the ones out there actually getting bloodied.
Skull Smashing in Modern Veterinary Medicine
I am part of the V community of pet lovers: the veterinarians. This informs how I view the world and my place in it: as a pet lover, trusted advisor, someone who cares enough about the health of our companions that I chose this as my life’s work. I believe in the value of our work and our research and use that to make recommendations for my clients.
I am also part of the larger O community of pet lovers: the owners. I understand knowledge evolves. I attend hundreds of hours of continuing education, became certified in acupuncture, and I’m not afraid to change my advice based on evolving knowledge. I came out the gates of vet school ready to challenge old assumptions about vaccines, pain management, and nutrition, and over the last decade we have changed the way we practice medicine as a community.
I kind of assumed it was ok to be on both teams. So do you understand why it drives so many of us crazy to see this sort of thing?
These are Dogs Naturally Magazine’s most popular articles. Half the time the articles don’t even really correlate with the tone of the headline, but the damage is done. Clickbait is the equivalent of the pot stirring chimp sticking a rock in your hand and then shrugging and saying, “What? I didn’t tell you to hit anyone with it.”
I promise I never once looked a dog straight in the face with maniacal glee as I prime a syringe in front of their face, imagining the piles of money I get to roll in after work after wiping the blood of a thousand sickened pets of the floor with the research showing all these medications I recommend are actually totally unnecessary.
I’m not holding the V community blameless here. I understand there are vets who dig in their heels and refuse to admit that you have a valid interest in researching things and asking questions. There are those who look at everyone with a concern about DOI studies like this:
And they really wish you would just stop looking things up and just do what they tell you, no questions asked.
But that’s not most of us. If these types of publications (I’m picking on Dogs Naturally but that’s only because they’ve published about 10 pieces like this in the last month) really cared about the overall wellbeing of pets, they would be advocating for better ways to communicate with your veterinarian instead of just telling you we all want to kill your dog with Drano injections, euthanized horsemeat kibble and drugs we are prescribing solely because we were given a free pen, so you should just stay home and feed them coconut oil and canned pumpkin and whatever else their advertisers are selling you.
(I aced “Making Little Kids Cry in Terror”, which I took the same semester as “Why Sick Pets are Better for Business than Healthy Ones so Make Sure To Keep them Sick Through Recommended Shots and Foods.”)
So yes I’m irritated, not because the content in articles like “Why Vets Are Getting Away With Murder” has no merit despite the misleading headline, but because those clickbait pieces really just serve themselves. Information is good. Using it to sow discontent instead of discourse? Not so much.
Communication, not Coconut Oil: The True Key to Health
Concerns about vaccinations, sarcomas, immune system function, and nutrition are all perfectly valid. This should be able to be part of a discussion with a good veterinarian without bloodshed or Yelp. You are all smart people. A nice, polite, rational approach to collaboration may not sell magazines, but it does create better outcomes. I will talk to you about anything, even coconut oil, delayed neutering, titers, and raw food.
I understand the difference between your pet and the community as a whole, and if you ask why we have the recommendations we do, I’d be happy to go into all the boring public health theory and discussion of cell mediated immunity and why titers don’t prove definitive immunity and all those other things a drug rep with a burrito did not teach me in a one week course. This is communication, and it’s what two people who don’t want to kill each other do.
The Truth I Don’t Want You To Know
Is there one? I don’t know, maybe this:
- the times I went home crying because I couldn’t save a pet.
- The times I vomited in the parking lot because of the stress of the day or the person who threatened my receptionist with a gun.
- The fact that on some days, I said to myself had I known the physical and emotional cost of this job, I might have chosen a different path. Especially on the days people tell me I’m only doing it for the money, or the glory, or the free pens.
- I understand there are crummy vets out there. There are crummy whatever it is you do for a living, too. Just try not to be one of them.
You know what I’d really be doing if I was in this for the money? Looking for a pet with a genetic problem to exploit for fame and fortune. Alas.
I find it ironic that people are willing to believe, without question, the word of a person selling magazines, conference tickets and, I assume, advertising, and that this is done solely out of their benevolent desire to tell you the truth about the crapfest that is my profession and nothing else. There’s no room for nuanced discussion and benefit of the doubt when you’re trying to grow a brand in a world that thrives on conflict. I’d have a much larger site if I were willing to throw a few thousand colleagues under the bus for fun and clicks, but sadly, I’m plum out of rocks today.
You and I want the same thing, long and happy life for your pet. Bananas for everyone.