I spend a lot of time thinking about customer service, and how we as veterinarians are sometimes so focused on being amazing clinicians we neglect to remember the fact that we are in a customer service industry. You can be the most astute diagnostician in the universe, but if your front desk staff or technician (or you!) is rude, ambivalent or just generally unpleasant, it ruins the whole client experience. It doesn't take much to be minimally pleasant, but I'm amazed how uncommon that has ... Read more »