As long as the internet continues to be a depthless repository of the past, an endless attic of antiquity where people can dredge up whatever photo or story they want from previous years and turn it into whatever they wish, Procter and Gamble will struggle with the PETA/Iams cruelty video from a decade ago. Peta continues to drag it out every few months because, well, it gets well meaning people to send them money, despite the fact that it was inaccurate at best, and no longer relevant at ... Read more »
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Inside Natura: Meet your feed
My friend Susi, who has a habit of asking very interesting and pointed questions, posed a great one to the people at Natura on our tour last week: What's the difference between Natura foods and Eukanuba? Now, the guy answering the question works for Procter and Gamble, which owns both brands, and they position themselves similarly in terms of the type of person who might buy them, so I was very intrigued to see how he would answer it. He gave a sports analogy. On one side of the coin, you ... Read more »
