Karma

My friend Susi, who has a habit of asking very interesting and pointed questions, posed a great one to the people at Natura on our tour last week: What's the difference between Natura foods and Eukanuba? Now, the guy answering the question works for Procter and Gamble, which owns both brands, and they position themselves similarly in terms of the type of person who might buy them, so I was very intrigued to see how he would answer it. He gave a sports analogy. On one side of the coin, you ... Read more »