My friend Susi, who has a habit of asking very interesting and pointed questions, posed a great one to the people at Natura on our tour last week: What's the difference between Natura foods and Eukanuba? Now, the guy answering the question works for Procter and Gamble, which owns both brands, and they position themselves similarly in terms of the type of person who might buy them, so I was very intrigued to see how he would answer it. He gave a sports analogy. On one side of the coin, you ... Read more »
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Inside Natura: Part One
What makes a pet food good? How do you pick a pet food? I'm genuinely curious. The number of choices out there is dizzying, isn't it? It's one of the biggest challenges of being a pet owner, standing in those aisles, peeking up and down at the bags and trying to figure out based on the information we have at hand what is going to be the best choices for our pets. But where do we get our information? From our own research. From the guy in the pet store. From the vet. From the company who ... Read more »